Happy Email Marketing from Dana Wilde

For Entrepreneurs Who Know Email Should Be Making Them Money — But It Isn't Yet.

What If Sending an Email Felt Like Going to an ATM Machine?

Discover how to write emails your subscribers actually want to read,
offer value, build your list, share your message,
and make consistent income from your inbox —
the fun, light, and easy way.

Add Me to the Waiting List

Program Investment: $2,997 | Multi-pay options available.

You Know Email Marketing Is Supposed to Work. So Why Doesn't It Feel Like It's Working?

You have an email list.
(Or you want one.)
You send emails occasionally.
Maybe consistently. Maybe not.

But you are not making consistent income from those emails.
And honestly? The whole thing feels harder than it should.

You have probably:

Bought courses on email marketing
Tried writing more often
Wondered if your niche is just "too hard" for email
Told yourself you'll get serious about it… next month

And yet the results are inconsistent.
The open rates are meh.
The sales feel random — not reliable.

You want to offer VALUE,
But you also want to make CONSISTENT income with your emails.
You know you need the right mindset,
And you know you need a system.

Because when you understand the system behind
adding value, developing the relationship, and making money,
— everything shifts.

Your inbox becomes your most powerful business tool.
Not a source of stress. Not a blank page.
A reliable path to income.

I Want In Next Time Discover how to make email your most consistent revenue stream.

I have signed two new clients this week — one paid in full, and the other one, who I thought was ghosting me, messaged the next day and she's already signed her contract.

And I raised my rates like we discussed in this course, and signed both of them at the new rates.

I feel amazing. I'm on fire!

Carol Beauchemin

Relationship Coach

The Real Problem Isn't Your Writing.
It's Your System.

If email marketing isn't working for you yet… it's probably not because you need:

A bigger list
A fancier email platform
More time
Better grammar

And it's definitely not because you're "not a writer."

The real issue? You haven't been taught how email actually works.

Most email marketing courses teach you tactics like overcoming objections, the length of the email, and which subject line to use.

Tactics have their place, but most courses skip the part that matters most: The relationship.

People do not buy from email lists. They buy from people they trust. When your subscribers feel like you are writing directly to them — like you understand exactly what they are going through — they open every email. They reply. They buy.

And when your emails are built on the right philosophy, the right rhythm, and the right mindset… email stops feeling like a chore. And starts feeling like a conversation.

On the flipside, other email courses will show you how to tell good stories, give tips, and add value, but they fall short of showing you how to make money.

To be successful with email, you need both sides of the equation — providing value AND making money.

That's what we build inside Happy Email Marketing — a three-month small-group coaching experience where you discover, step by step, how to:

Build a list of people who actually want to hear from you
Write emails that connect, inspire, and convert
Create consistent, predictable income from your inbox
Make the whole process feel fun, light, and easy

This is not a course you download and forget. We build your strategy together. I'm in the space every single day. And by the end? Email will feel like your superpower.

Get Me on the Waiting List Join Happy Email Marketing $2,997 | Multi-pay options available.

Imagine If Email Felt Easy.

Imagine opening your laptop on a Tuesday morning
and sending one simple email.

And by Thursday,
you have three new sales in your inbox.

Imagine having a list of people who actually look forward to hearing from you.
Who open your emails. Who reply. Who trust you. Who buy.

Imagine never staring at a blank screen again.
Because you always know what to write.
You always know how to say it.
And you always know it will land.

Imagine your welcome sequence doing the selling for you —
while you sleep.

Imagine a business where:

New subscribers come in consistently
Your emails build relationships automatically
Your offers convert without convincing or chasing
Your income feels predictable — not random

Imagine writing an email and thinking,
"I actually loved writing that."

And then watching it generate sales.

That is what email can do.
Not someday. Now.
When you know how.

You Are Ready.

Yes — Save My Spot Join Happy Email Marketing | Become Confident with Email | $2,997

Inside Happy Email Marketing

Everything you need to build an email list, write emails your subscribers love, and make consistent income from your inbox — and still have time for yourself.

✉️

Lead Magnets + Subject Lines

We build a lead magnet together from scratch — and you discover how to write subject lines so powerful your emails actually get opened.

✍🏼

How to Write Emails That Convert

The body. The format. The feel. You will learn how to write emails that connect, inspire, and convert — even if you are not a natural writer.

💡

Topics + Autoresponder Sequences

You will never stare at a blank screen again. We map out your content system and build your welcome sequence so the relationship starts strong from day one.

📬

Deliverability + Technology

Your emails should reach the inbox — not the spam folder. We cover deliverability best practices, platform setup, and step-by-step tech tutorials for starting from scratch.

🧠

Brain Training (Woven Throughout)

This is not just a skills course. It's a mindset shift. Dana's Train Your Brain principles are woven into every session, because your beliefs about marketing matter just as much as the tactics.

🌟

Live Coaching + Community Support

Six live group sessions over three months. A private community space where Dana shows up every day to answer your questions. You are never alone in this.

This is not a course you download and forget. It's a three-month, hands-on coaching experience where we build your strategy together — session by session.

When email finally works, everything else gets easier. Your marketing becomes simpler. Your income becomes more consistent. Your confidence goes through the roof.

Ready to Make Email Your #1 Business Tool?

Join the Waiting List $2,997 | Multi-pay options available.

I started Happy Email Marketing with a VERY old list. I hadn't collected email addresses for at least three years — maybe longer.

Now, my open rates are climbing. I started with 19% and now with Dana's help to re-ignite the list, I'm at 42%. I can't wait to see them climb even more.

Karen Coates

Jewelry Artist

Meet Dana Wilde

Fast Business Growth Expert.
Email Marketing Strategist.
Brain Trainer.

Hi. I'm Dana.

I am the sole provider in my household.
I support my family through email marketing.

Not through paid ads.
Not through a massive team.
Not through complicated funnels.
Through email.

I have an open rate of over 50%.
I regularly win affiliate contests with an email list that is a fraction of the size of my competitors.

I grew my email list to 60,000 subscribers in under two years — without running a single ad.
I built my first million-dollar business in 19 months.
I built my second million-dollar business in under two years.
I have been featured in films like The Abundance Factor, Dream Big, and The Truth About Prosperity.

But here's what matters more than any of that:

I am not a writing expert.
I'm not even "a writer!"

But I am a life-long learner…
…and I'm guessing you are, too.

I built my businesses because I learned how to write emails that people actually want to read. And I have spent the last 20+ years refining exactly how to teach that skill to other entrepreneurs.

Happy Email Marketing is not a course about copywriting theory. It is a step-by-step, coach-led experience designed to get you results.

And if you are ready to finally make email work for you…
I would love to play with you.

— Dana

Yes — I Want to Work with Dana Next Round Join Happy Email Marketing $2,997 | Multi-pay options available.

I have absolutely LOVED this course!

The weekly workbook sections are so helpful. Your explanations and individual examples and suggestions are invaluable. And the daily email content and rhythm concepts have filled in a TON of gaps for me around marketing in general — and how I can actually apply all of the content in this course to my own personal situation!

I am truly a different person with different thoughts about my business since taking this course. I think this course should be the first business course everyone takes, because it lays out such a solid roadmap for building an email list and how to market your offer to that list.

Kimberly Trefz

Mindset Expert

Enrollment Bonuses

When you join Happy Email Marketing, you don't just get the course — you get everything you need to hit the ground running.

Dana's Email Templates + Worksheets

These are Dana's best-performing emails — the ones that get opened, get replies, and make sales. You get the templates and the worksheets that show you exactly how to make them your own. You will never stare at a blank screen wondering what to write. Just open a template, follow the worksheet, and send.

Kit Setup Training

Kit is the email service provider Dana recommends — and this step-by-step video training walks you through the entire setup from scratch. Even if you have never touched an email platform before, you will be up and running in under an hour. No tech stress. No Googling. Just follow along.

Dana's Favorite Email Tools

The exact tools Dana uses every single day to run her email marketing — her personal shortlist, no fluff, no overwhelm. If it's on this list, it's because it works.

Everything You Need Is Included.

Add Me to the List Join Happy Email Marketing | $2,997 | Multi-pay options available.

The information in this course is excellent — even if you don't know what your business is yet. It can actually help you figure out who you want to serve, and how to bring them something good.

This course ignited something in me that has sent me on a journey of discovery. I have never been more clear about who I am and what I offer.

Ryphna St. John

Tinker, World Builder, Wrydling

When Email Finally Works… Everything Gets Easier.

⭐ You stop wondering where your next client is coming from.
⭐ You open your laptop, send an email, and make sales. Like clockwork.
⭐ Your subscribers trust you — so when you make an offer, they want to say yes.
⭐ You raise your rates because demand is steady.
⭐ You attract aligned clients who already understand your value.
⭐ You feel proud of every email you send — because it sounds like you.
⭐ You never stare at a blank screen again.
⭐ You build income that is consistent, predictable, and not dependent on algorithms.
⭐ You create a business asset — a list that grows and earns, year after year.
⭐ Email becomes the most joyful part of your marketing.

And maybe most importantly… email stops feeling like a burden. And starts feeling like a conversation with people who love hearing from you.

Yes — Notify Me Next Time Join Happy Email Marketing | $2,997

I started at zero when I was doing the HEM course, and I'm up to 186 on my list now. That is just referrals over the past few months since the course ended.

My open rate is between 45–50%, and I'm making sales from my emails!

Yvonne Nickolaison

Illustrator & Creator

Your Investment

Happy Email Marketing is a three-month small-group coaching experience designed to help you build, write, and monetize your email list — the feel-good way.

This is not a course you watch and forget. It's a real-time, coach-led experience where we build your strategy together, session by session, with Dana in the community space every single day.

It includes:

Six live group coaching sessions (twice a month)
Replay access for every session
Private community space with daily support from Dana
Full curriculum: lead magnets, subject lines, email body, topics, format, autoresponder sequences, deliverability, technology, and Brain Training
Step-by-step tech tutorials for setting up your email platform from scratch
Dana's Email Templates + Worksheets
Kit Setup Training video
Dana's Favorite Email Tools list

Save My Spot

$2,997 (Multi-pay options available.)

Ask Yourself:

If email marketing started working for you — really working — and you were able to:

Attract 3–5 new clients per month from your inbox alone
Create a welcome sequence that sells while you sleep
Write an email in 30 minutes that generates consistent sales
Receive replies from your followers enthusiastically telling you how important your emails are to them

Would this pay for itself?

For most participants, it does.

But beyond the income? It changes how business feels.

Email stops being the thing you avoid.
And becomes the thing you look forward to most.

This Is the Moment You Decide.

You can keep doing what you've been doing.
Sending emails when inspiration strikes.
Wondering why it's not converting.
Waiting until you feel "ready."

Or you can learn the system.

You don't need a bigger list.
You don't need to be a better writer.
You don't need more time.

You need a strategy. Someone to show you how to provide value AND make money.

That's exactly what Happy Email Marketing gives you.

Put Me on the Waiting List Join Happy Email Marketing | $2,997 | Multi-pay options available.
This program launches once per year. The next session is 2027.

Still Have Questions?

YES. Email is the single most income-generating marketing tool available to entrepreneurs. I am the sole provider in my household and I support my family through email marketing. I do not have special powers. This is a learnable skill, and I can teach you.

If you truly hate writing in any form, this is probably not a fit for you. However, if you are open to finding a way to express yourself via email — whether through words, stories, images, video links, or audio — this course can absolutely be adapted to your style.

Yes! Email is the delivery platform. Your emails can be built around your creative work — a short intro sentence and then your art, your music, your video. This course is for everyone, regardless of writing skill.

There are two key differences. One: we build your strategy together, in community, over three months — not alone with pre-recorded videos. Two: this program is built on Train Your Brain principles, so it is designed to be fun, light, and easy. The mindset piece is woven throughout, because your beliefs about marketing matter just as much as your tactics.

No. All sessions are recorded and available by replay. We have had many successful graduates who completed the course entirely via replay. Because the community space is open all day every day, you can ask questions and get answers even if you are never live.

I created this program because it is what I wish I had when I started. You do not need a big list or an established business to benefit. In fact, starting now means you will be making money with email while others are still trying to figure it out.

Writing newsletters is different from writing emails that generate income. That said, if you are willing to send one standalone email per week (separate from your newsletter), you will benefit enormously — and your conversion rate will go up dramatically.

No. You can absolutely sell using email alone. (That is exactly how Dana sells this program.) Webinars and discovery calls are optional strategies discussed in the course, but they are never required.

If you are the only one who signs up, Dana will teach you one-on-one. She is fully committed to running this course, and nothing will stop her.

Happy Email Marketing launches once per year. If you sit out the 2026 session, the next opportunity will be 2027 — and you will be waiting another full year before you start implementing and making income from email.

You need a general idea of who your ideal client is, an understanding of how you help them, a willingness to send at least one email per week, and a willingness to learn some basic technology. You do NOT need an existing email list, a website, or an email service provider already set up.

The live sessions run approximately 90 minutes, twice a month. Between sessions, estimate roughly one hour on non-session weeks for "home play." Much of the mindset work weaves naturally into your regular week — no extra time set aside required.

Johanna

Private Piano Teacher

Happy Email Marketing is extremely valuable — even if you're still figuring out your business! It will give you the tools to advertise and sell your products once they're ready. You can even create a lead magnet while you're still developing your offer.

Plus, the course will actually help guide you in deciding what your ideal business, clients, and products are — so it's perfect if you're still working through those questions.

And the whole time, you'll be building a great email list and offering value, so your ideal clients already love and trust you and are excited to buy the moment you're ready.

If You're Still Here… You Already Know.

Yes — Tell Me When Doors Open Join Happy Email Marketing | $2,997 | Enrollment Limited to Small Group

One Last Thing.

There is a version of you
who opens her laptop on a Tuesday morning,
sends a simple email,
and watches the sales come in.

She is not a better writer.
She does not have a bigger list.
She did not work harder.

She simply learned how.

She learned what to write.
How to say it.
And how to build a relationship with her list
that makes people want to open every email she sends.

That version of you is closer than you think.

She is one decision away.

If you are ready to finally make email work —
I would love to teach you.

Yes — Save My Spot for Next Round Join Happy Email Marketing | Enrollment is Limited | $2,997

Jody Crotty

Animal Communicator

This course is about more than writing an email or marketing. It's about owning your authority!

It's about ‘stepping into your celebrity’ as Dana says — and celebrating what makes YOU special and unique.

Sure, you'll learn how to use email to communicate and sell. But this is much, much more.